Most real estate websites are designed for the sole purpose of attracting only the REALTORS who will buy the sites; they do little to garner favor with search engines. If the search engines won't find those sites, potential customers won't either! Put your site on a platform used by Fortune 500 companies.

Watch a video about the importance of the long tail at this link.

All of us want to rank high in the search engine results pages (SERPS) for big keyword phrases.  However, REALTORS will limit their keyword reach to a handful of obvious phrases, i.e. "Los Angeles Real Estate, Minneapolis homes" etc.  Why rank for only a handful of keyword phrases when you can rank for hundreds or thousands of terms that people will really use to find your site?

My own Minneapolis real estate site at http://RealEstateTwinCities.NET ranks at or near the top of page one of Google for a large number of major real estate keywords, i.e:

• Minneapolis MN homes
• Minneapolis MN real estate
• Twin  Cities townhomes
• Twin Cities real estate
• Minnesota lakeshore foreclosures

Do you think Fortune 500 companies use template and frame sites that are used by most real estate website development companies? Not very likely!  They know that template sites are loaded with clunky code and are very difficult to optimize for search engine performance.

Matt Cutts is the head of the Webspam Department at Google. The Webspam Department is responsible for ensuring that only quality sites rank well in Google search engine results.

As much a we like to think that real estate is rocket science, the soft market has deflated our egos to the point where we no longer believe this to be true.  Therefore, it shouldn’t be too hard to think of ways to not think about what to post on your real estate website.

Cat got your tongue?  Got writer’s cramp? Brain dead?  Here’s the good news:

You don’t have to use your brain to come up with ideas for your real estate blog. Let others use their brains to come up with content.  Here are a few ways to do it.

I would like to preface this article by saying that REALTORS who make grammar mistakes are not necessarily dumb.  If you are writing copy for your real estate website, you can bend the rules under the cover of “artistic license.”

Well, you shouldn’t be.  After all, no one else is in love with your website. I know your visitors certainly are not.

Don’t worry.  I’m sure no one is in love with my own real estate website either.

Of course, if  your real estate website is actually generating business, then it might be OK for you to be in love with it.