WordPress Web Development for REALTORS®

Most real estate websites are designed for the sole purpose of attracting only the REALTORS who will buy the sites; they do little to garner favor with search engines. If the search engines won’t find those sites, potential customers won’t either! Put your site on a platform used by Fortune 500 companies.


A Billboard in Antarctica?

As everyone knows by now, over 80% of home buyers find their homes or their agents on the net. The sad truth is that only a tiny fraction of REALTOR sites are ever even seen. Most small business websites suffer from the same sort of inattention! You might as well buy a billboard in Antarctica!


It doesn’t have to be that way. An AgentBlogBuzz.com website is designed for results! Put your name on top of a high-performance blogsite and get found! The sites are built on the very same WordPress® platforms used by everyone from Fortune 500 companies to presidential candidates.


Web Development for Realtors

One of my own real estate sites is http://RealEstateTwinCities.NET.
Here is some traffic data for the site that was compiled on May 4th, 2012 by a third-party device called Mint:

stats for wordpress website for realtors

Note: these stats measure unique visitors (new) and repeat traffic.


The site ranks for  real estate-related search terms of keyword terms that visitors actually use to find the site in the search engines.The site gets about 1100 sessions per day, about 500+ unique visitors,  and I refer leads from the site every day.

The site works well because it is easily read by search engines, and all content is extremely accessible. The architecture of the site itself is optimal for search engine results. The core code is extremely light. The sole objective here is to run this lean and court favor with search engines.

My personal real estate site ranks for literally  thousands of keyword terms that bring real visitors to the site!  I am not bragging!  If I can do it, you can do it.

But Does it Work?

Here is a generous and sort of embarrassing plug from the president of Independent Brokers Realty:


View other testimonials. Agents and other practitioners in Minnesota, Arizona, New Mexico, Texas, Washington, Oregon, Idaho, Pennsylvania, Nevada, New Jersey, Florida, and California are satisfied with their AgentBlogBuzz.com websites.

Content is King!

Search engines can’t read flashy animations and they can’t index music or graphics! Search engines want solid, idex-able, content-rich copy!

You will learn how to publish posts that can frequently index and rank within hours of publication!

Affordable WordPress Web Development for Real Estate Agents

My WordPress website construction fees are reasonable, More importantly, your website will outperform sites that cost anywhere from $5,000.00 to $20,000.00 How do I know this? I have personally had several websites built for me and have spent many thousands of dollars on them. I have also spent thousands of dollars on monthly SEO services.

Don’t spend thousands of dollars on on-site SEO. Your site will be search engine friendly right out of the box!

However, it is not a secret that off-site work, i.e. gathering backlinks, etc  can help!. You can learn how to do this yourself or you can have someone do it for you. If you are on a meager budget want awesome help with off-site SEO, backlinks, etc.  contact me.  There is only one guy I will trust do do this with my own sites. I will give you his contact information.

There is no “silver bullet” for having an optimal website. No one can guarantee you “number one” spot in the Google SERPS. If they do, they are charlatans, and you should run screaming from them! But with a little persistence, your work and investment in your own professional blog will pay off! There are plenty of people out there that want hefty monthly fees to the tune of thousands of dollars per month to get your site “optimized” for Google SERPs. You do not need them.

If you can type, upload photos, and follow a few rules as you add content, you can do this!

No previous experience or special computer skills are necessary.

The truth of the matter is, you can do your own SEO. You just need a simple website structure, fresh and original relevant content, and backlinks.

Real estate search terms are some of the most competitive terms on the internet. I am a real estate agent myself, so I understand your tough market niche. However, if a WordPress blog will work for real estate, it will certainly work for for your product.

WordPress is used by everyone from local softball teams to Fortune 500 companies.

The WordPress Platform is extremely search engine friendly. Even Google has good things to say about it!  Fact: Search engines love WordPress!


Call me for a quote at 612-296-0007 to have your site built for you. We can probably build the site in about a week or so. This is a WordPress platform that I will FTP to a server and completely build for you.This includes writing content, constructing forms, installing professional photos, creating links… everything  you need. 

Your new WordPress site will be ready to go right out of the box!


You will not have to do anything to prepare it for launch date. The one-time fee includes training for maintaining the site.


For same one-time cost as about a dozen Sunday newspaper photo classifieds (that nobody will even read,) you can have your own high-performance website! Your blogsite can contain unlimited static pages, unlimited posts, easy ways to update the site, unlimited photos, and custom forms.

If your are a real estate agent, you can have an mls/idx search function. The website will be attractive, have a simple, logical flow, and be easy to read. It will also have a code that is extremely light and can be easily indexed by Google.


(612) 296-0007


Make the switch!

Some of my first websites were template sites were purchased from Homes.com® and Real Estate Home Pages®. I also used Point2Agent®, but the sites just did not perform that well. My last real estate website was developed by Advanced Access®. I was spending an extra monthy fee for a “Gold” marketing program that gave me conflicting advice. After several hundred frustrating hours of my own work creating several hundred pages, I found my site on page two of Google for “Minneapolis Real Estate.” Then I dropped completely out of site. Advanced Access® could offer no explanation!

I parted ways, and built a web on a system similar to this one, and the next day, I found myself at number three on page one of Google for the same term!

Web development for everyone!


WordPress blog posts are easily indexed by search engines, and can rank quickly. In fact, Google and other search engines are “pinged” or notified of new content every time I add new content. Frequently, my posts appear on page one of Google within 24hrs. The site makes it as easy as possible for major search engines to crawl your posts and cache your data in their systems so that your site appears as high as possible on the search engine results pages.

Sites will include Google-compliant site maps, photos, simple contact forms with spam control, and as many static pages as you want. Blogs are excellent tools for developing a loyal readership, communicating with clients, and posting your listings.

Is it a blog or is it a website?


The short answer is that it is both. Some people would call my website a blogsite; it has both regular static pages and our blog component is not a separate entity or built on a subdomain (which is the kiss of death for SEO) but is fully integrated with static components of the pages.  Also, it is important to note that a blog is a website!

The sites contain traditional info pages, forms pages, etc, but the posts are what help the sites rank well.  From a visual standpoint, the posts are not much different than regular pages, but Google loves them!

What is a difference between a post and a page?


Aside from the social potential of blog posts, there is only one meaningful difference: Search engines are notified when a post is published. The posts have the ability to rank quickly.


Have a site with custom content completely built and optimized for you!


Contact Kermit Johnson for a free consultation and custom price quote.


(612) 296-0007

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Disclosure: We are a professional review site that receives compensation from the companies whose products we review. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.


  1. guenq143 says:

    There are plenty of people out there that want hefty monthly fees to the tune of thousands of dollars per month to get your site “optimized” for Google SERPs. You do not need them.

  2. ghostfighter0506 says:

    WordPress… All I can say it is friendly to the user. Since last year i not having problem with it. In fact it makes my work fast and easy.

  3. C Brodeur says:

    WordPress is a godsend. I have been so happy since switching to a wordpress platform. It is so easy to modify and personalize. Google definitely likes wordpress too. It is easy to improve seo with wordpress blogs and websites.

  4. Danny N says:

    I don’t understand why every real estate agent is not on wordpress, even for a novice web user it is user friendly once you have it up and running. It is great you offer an affordable service for those looking for a higher web presence.

  5. Great article. Word Press sites can be really useful to real estate agents who are looking to build simple websites quickly, and are very user friendly for beginners. Its amazing that you are able to get your site to rank for so many thousands of keywords. Keep up the great work.

  6. When I first started I thought it was impossible to blog everyday about something. Now I find that WordPress can make a huge difference in SERP and SEO I have a great time finding all sorts of things to Blog about. Set up that WordPress site now!

  7. Housetrade says:

    Of all the blog platforms I have found wordpress to be the most versatile and user friednly which obviously is demonstrated in the success that some real estate agenst are having with it.

  8. Timothy S says:

    I’m surprised at how valid a lot of this information is considering the article is nearly 3 years old. Content is king. A blog is a very valuable asset. Sadly, many realtors use blogs strictly for listings. What’s the point of blogging about a listing?

    If you’re going to blog, share valid, universal information.

  9. Great article for real estate site owners or for those who wish to own a real estate website. WordPress platform is great indeed.

  10. Devin R says:

    When I first started building my website I used wordpress almost exclusively. I have since learned a bit more but I still use wordpress to run my Bay Area real estate blog

  11. Kermit Johnson says:


    There are a number of ways to get traffic from your WordPress site, but listings are actually golden for bringing visitors. Home buyers are looking for information about properties, and they might not find you if you use general information. The problem is that most Realtors optimize their site for the address of the property, which will bring you few visitors. Content needs to be localized or you will be competing with every real estate agency in the world.

  12. WordPress is the best blogging and content management system. I strongly recommend real estate professionals to have a blog and keep building content to attract potential buyers. It is a very lucrative business.

  13. Jackie says:

    WordPress is ideal for realtors. They keep up to do date with web technology so you dont have to. Plus with plugins and widgets its easy to add whatever you need to your existing site.

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